Vida Serena Privacy Policy

Vida Serena, in compliance with Law No. 81 of 2019 on Personal Data Protection, informs users about the processing of personal data collected through its website.

Data collected

We collect personal information such as:

Name
Email address
Shipping address
Bank details
Website browsing information

We retain data only for the time necessary to fulfill the purposes of processing or while legal provisions require its retention. Once the purpose has been fulfilled or the retention period has expired, the data will be deleted through security measures that guarantee its anonymization or complete destruction.

Purpose of the data

The information collected is used to:

Process orders.
Send updates, promotions, and relevant communications.
Analyze website traffic and improve the user experience.

Third parties

No disclosure of personal data to third parties is anticipated, except when necessary to:

Carry out the purposes of processing.
Provide related services, such as payment and marketing platforms.

In such cases, we work only with providers who maintain confidentiality agreements and comply with current privacy regulations.

User rights

Users have the right to:

Access, correct, or delete their personal data.
To exercise these rights, they may send an email to: [insert your email address here].

We use analytical, functional, and advertising cookies to:

Personalize the user experience.
Ensure optimal website functionality.

The use of cookies is regulated, and non-essential cookies will require the user’s informed consent.

WHAT ARE COOKIES?

Cookies are tools used by web servers to store and retrieve user information. They allow the site to remember data such as display preferences, usernames, passwords, or interests, improving the user experience.

TYPES OF COOKIES

According to their purpose:

Technical and functional: Allow basic navigation and the use of essential features.

Analytical: Analyze user behavior on the website.

Advertising: Manage advertising spaces and personalize ads.

Behavioral advertising: Collect personal preferences to optimize the ads displayed.

Social: Facilitate sharing content on social networks.

Affiliate: Monitor visits from affiliated websites.

Security: Protect stored data against attacks.

According to ownership:

First-party: Managed directly by Vida Serena.

Third-party: Managed by authorized external providers.

According to retention period:

Session: Deleted when the browser is closed.

Persistent: Remain active for a defined period.

Security

The protection of personal data is guaranteed through security measures provided by our infrastructure and the standards of the services we use.

For any questions related to this policy, please contact us at: armoniza@envidaserena.com
.